Phone: +44 (0)20 8943 5333

or click here to email Tim Cheers

Meet the Team

cheeky cheersTim Cheers is the present managing director of Cheers’. The company was previously started by his father Desmond Cheers in 1959 and has been successfully steered at the helm by Tim since his father’s retirement in 1990. His experience and knowledge is exceptionable and he is equally happy to advise on either commercial or marine insurances whilst he continues to meet clients loyal to the business for over 50 years.

As a member of the Richmond Chamber of Commerce amongst other networking associations Tim regularly meets other local businesses and community members. A firm believer of charity begins at home he ensures that Cheers support local charities including The Shooting Star, The Greenwood Centre and Linden Hall.

Through his interest in sailing he enjoys cruising in the Solent and further afield when given the opportunity and has worked with the Princes Trust when sailing on a Tall Ship supporting disabled people in the Canary Islands.

Squash, golf and rugby are high on the list for leisure activities for Tim and also taking advantage of the great local restaurants in the area, with a particular fondness for the great British roast.

ali-crop-3-smlAlison is responsible for business development and marketing within Cheers Insurance Brokers. Coupled with a background in insurance she provides support for the technical department and has a strong understanding and awareness of market requirements and insurance solutions in the industry. As a director Alison overseas the day to day activities of the company and consistently demands high levels of customer service and exceeds expectations.

Her role also includes managing the development of the staff whilst sourcing further outstanding team members. Cheers’ are active members of local networking groups including The Richmond Chamber of Commerce, The Best of Richmond and the Athena Network amongst others. Alison also supports the Hampton Hill and Hampton Traders Associations and enjoys the regular meetings with the opportunity to get to know other local business owners.

She regularly contributes risk management advice to local businesses through media publications and the web. With a keen interest in music and theatre, Alison is a member of the Hampton Choral Society and enjoys taking part in rehearsals and concerts. She also attends local theatre, comedy nights and concerts. Outdoor pursuits include a walk with Tim and their dog Molly in one of the local royal parks followed by Sunday lunch at the pub.

Snapchat--6629620490117071868Sera King has a strong background in both the banking and insurance sectors.  Having spent 5 years in banking, she then moved into insurance working for an established chain of Insurance Brokers where she became an expert in providing motor and household insurance to the local community.

Sera is always willing to talk through various options available to her clients and will always strive to find the best cover possible within the clients budget.  Sera will go that extra mile to ensure the service she provides to clients is second to none.

Sera enjoys amateur photography, is the treasurer of a local football club and enjoys travelling and going to music concerts.

IMG_0071Spencer Cox has recently joined Cheers Insurance and is excited about moving to a highly respected local broker. As someone who puts the customer first and is always looking go the extra mile, Spencer is focused on providing a solution to all customers for their insurance needs.

With over 16 years experience in the Personal Lines sector covering motor and household, Spencer has found this to be a strong grounding to develop his broking skills and move in to the commercial sector.

As a keen networker with strong local links through sport in the community, Spencer is happy to introduce himself to meet new clients and other local business’s to discuss their business requirements. When not at work Spencer enjoys playing squash , running, and has a season ticket at his local football club.

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