Meet the team at Cheers




  • Tim Cheers
  • Alison Cheers
  • Dawn Wade

tim cheersTim Cheers is the present managing director of Cheers’. The company was previously started by his father Desmond Cheers in 1959 and has been successfully steered at the helm by Tim since his father’s retirement in 1990.   His experience and knowledge is exceptionable and he is equally happy to advise on either commercial or marine insurances whilst he continues to meet clients loyal to the business since for over 50 years.

As a member of the Business Class BNI group amongst other networking associations Tim regularly meets other local businesses and community members. A firm believer of charity begins at home he ensures that Cheers support local charities including The Shooting Star, The Greenwood Centre and Linden Hall. 

Through his interest in sailing he enjoys cruising in the Solent and further afield when given the opportunity and has worked with the Princes Trust when sailing on a Tall Ship supporting disabled people in the Canary Islands.

Squash, golf and rugby are high on the list for leisure activities for Tim and also taking advantage of the great local restaurants in the area, with a particular fondness for the great British roast.

alison cheersAlison is responsible for business development and marketing within Cheers Insurance Brokers.  Coupled with a background in insurance she provides support for the technical department and has a strong understanding and awareness of market requirements and insurance solutions in the industry. 

As a director Alison overseas the day to day activities of the company and consistently demands high levels of customer service and exceeds expectations.  Her role also includes managing the development of the staff whilst sourcing further outstanding team members.  

Cheers’ are active members of local networking groups including The Richmond Chamber of Commerce, The Best of Richmond and the Athena Network amongst others.  Alison also supports the Hampton Hill and Hampton Traders Associations and enjoys the regular meetings with the opportunity to get to know other local business owners.  She regularly contributes risk management advice to local businesses through media publications and the web. 

With a keen interest in music and theatre, Alison is a member of the Hampton Choral Society and enjoys taking part in rehearsals and concerts.  She also attends local theatre, comedy nights and concerts.  Outdoor pursuits include a walk with Tim and their dog Molly in one of the local royal parks followed by Sunday lunch at the pub.

Dawn Wade has recently joined Cheers Insurance Brokers to head up and develop the Commercial Insurance department. 

Dawn has impressed us with her diligent application and her “can-do” attitude from day one and has become an integral and successful part of the team at Cheers. She has a solid background in business insurance and coupled with her friendly, down to earth and no nonsense approach is a valuable asset to the team at Cheers Insurance Brokers.

Since her insurance career started in 1999 she has acquired a wide breadth of invaluable knowledge and is able to advise on all apects of commercial insurance with a particular emphasis on construction related cover. Dawn has a good knowledge of all classes of insurance and will develop her client's trust quickly through good listening skills and her flexible approach to finding sustainable business solutions.

As an active member of local networking groups Dawn regularly rises early on a Tuesday morning to join the other members of BNI Tudor.  She enjoys the BNI business benefits and is an enthusiastic participant at the regular social events and meetings. 

Away from the office Dawn has a keen interest in reading and socialising with friends.